DESIGN FIRM

Wall-to-Wall Studios

CLIENT

Bar Leather Apron

Creative Director

Bernard Uy

Art Director

Jesse Arneson

Designers

Ryan Yamamoto

Jesse Arneson

Jessica Martinez

Project Manager

Jane Nguyen

THE DESIGN PROBLEM

Bar Leather Apron curates one of the most extensive whisky selections in Hawaii. Whether you drink Scotch, Bourbon, or Japanese whisky, they’ll have something for you, or can expertly recommend a cocktail based on your preferred taste profiles. The goal was to position the bar to be a premium brand staffed by the most knowledgable experts. The challenge - how do you convey this via visual branding?

THE DESIGN SOLUTION

The bespoke elements of the brand speak to the highly customized nature of the cocktail service provided by the world-class award-winning staff. (i.e. The foil letter pressed coasters, embossed leather drink coasters, the stamped metals "drink gift tokens", etc.). The use of restrained use of typography, high quality materials-fabrication, and the muted and simple color palette mirrors the bar's low-key atmosphere and timeless vibe.