Bar Leather Apron
THE DESIGN PROBLEM
Bar Leather Apron curates one of the most extensive whisky selections in Hawaii. Whether you drink Scotch, Bourbon, or Japanese whisky, they’ll have something for you, or can expertly recommend a cocktail based on your preferred taste profiles. The goal was to position the bar to be a premium brand staffed by the most knowledgable experts. The challenge - how do you convey this via visual branding?
THE DESIGN SOLUTION
The bespoke elements of the brand speak to the highly customized nature of the cocktail service provided by the world-class award-winning staff. (i.e. The foil letter pressed coasters, embossed leather drink coasters, the stamped metals "drink gift tokens", etc.). The use of restrained use of typography, high quality materials-fabrication, and the muted and simple color palette mirrors the bar's low-key atmosphere and timeless vibe.