DESIGN FIRM

Sae Design

 

CLIENT

Dukes Lane and Market

 

Creative Direction

Saedene Ota

 

Design

Ian Ryan

 

Illustration

Zenobia Lakdawalla

 

Printing 

Various

 

 

THE DESIGN PROBLEM

Plans for a new Waikiki eatery were being drawn. They needed a name, and then a brand.

THE DESIGN SOLUTION

After extensive travel, Chef Kelly “Ono” Degala’s dishes were infused with worldly flavors, but his local heritage remained intact underneath it all. Basalt, the foundational volcanic material of the Hawaiian Islands, is the name of the porous black rock that underlies all else here. The logo attempts to express this via its heavy serifs and baseline emphasis. Its hues across menu applications vary, representing the coloration of cooling molten lava.