THE DESIGN PROBLEM
Bethel Union opened in 2017 and offers delectable modern Italian and Mediterranean cuisine. With a bevy of new restaurants opening recently in downtown Honolulu, Bethel Union sought to evoke a brand look that distinguished itself from its competitors and that felt timeless.
THE DESIGN SOLUTION
Bethel Union's owners wanted the restaurant to feel at once fresh and modern and as though it had been there for ages. The name itself is inspired by the Bethel Street address plus their location in the Plumbers and Fitters Union building, and evokes a gathering place for the community. Our team paired classic typography, geometric patterns, and a sophisticated palette of forest green, mint and gold to build a unique visual vocabulary that is versatile, fresh and refined.