DESIGN FIRM

Wall-to-Wall Studios

 

CLIENT

Bethel Union

 

Creative Director 

Bernard Uy

 

Designer

Jesse Arneson

 

Project Manager

Jen Tanabe

 

Writers 

Trent Farr
Jesse Arneson
Jen Tanabe

 

 

THE DESIGN PROBLEM

Bethel Union opened in 2017 and offers delectable modern Italian and Mediterranean cuisine. With a bevy of new restaurants opening recently in downtown Honolulu, Bethel Union sought to evoke a brand look that distinguished itself from its competitors and that felt timeless.

THE DESIGN SOLUTION

Bethel Union's owners wanted the restaurant to feel at once fresh and modern and as though it had been there for ages. The name itself is inspired by the Bethel Street address plus their location in the Plumbers and Fitters Union building, and evokes a gathering place for the community. Our team paired classic typography, geometric patterns, and a sophisticated palette of forest green, mint and gold to build a unique visual vocabulary that is versatile, fresh and refined.