DESIGN FIRM

Sae Design

 

CLIENT

Home Maid Bakery

 

Creative & Art Direction

Saedene Ota

 

Design 

Eli Nygren

 

 

THE DESIGN PROBLEM

A brand that has not evolved for nearly three decades now looks old, unappealing and dated. Family owned, the parents want to keep the concept of “Maui Harnessing the Sun” while the children prefer a more modern and sophisticated look.

THE DESIGN SOLUTION

Staying true to the original legend, we redrew the old naïve logo to feel hand carved and artesian. The art is reminiscent of the past, yet fresh, current, artful and delicious. The bright yet warm color palette helps differentiate each bread type while building a strong shelf presence for the family company.