DESIGN FIRM

Wall-to-Wall Studios

 

CLIENT

Honolulu Civil Beat

 

Creative Director 

Bernard Uy

 

Art Director 

Malia Wisch

 

Designers

Malia Wisch
Taylor Hanson
Jesse Arneson
Jessica Martinez

 

Project Manager

Jane Nguyen

 

Illustration

Jessica Martinez

 

Copywriters

Walter Wanger
Sheryl Hom
Malia Wisch
Taylor Hanson
Bernard Uy

 

Print / Production

AdWalls

 

 

THE DESIGN PROBLEM

In the era of Fake News, where can one turn to for the real deal? Honolulu Civil Beat is an investigative news organization that practices watchdog journalism with in-depth stories related to the state of Hawaii.

Launched as a paid subscription-based site in 2010, CB became a non-profit org, ad-free and took down their pay wall in 2016. No longer beholden to corporate advertisers or potential conflicts of interest with sponsors, CB is positioned to be the true local independent news source.

THE DESIGN SOLUTION

We developed a brand voice and position that encapsulated the “no-bullshit-dig-deeper-not-just-breaking-news-more-perspectives-community-engaged-unafraid-to-ruffle-feathers-and-fiercely-independent” attitude of the staff.