Honolulu Civil Beat
Print / Production
THE DESIGN PROBLEM
Is there a way to cover the news that matters in Hawaii without SPIN? Navigating your way to the TRUTH isn’t easy. But someone’s gotta do it.
THE DESIGN SOLUTION
We successfully utilized a large and highly visible public space for this messaging opportunity. Engaging viewers up close to solve the maze, or attracting the attention from onlookers from afar, once you uncover the hidden SPIN, it's hard to "un-see."