DESIGN FIRM

Nella Media Group

 

Publisher

Jason Cutinella

 

Editor

Lisa Yamada-Son

 

Creative Director

Ara Feducia

 

Managing Editor

Anna Harmon

 

Designer

Michelle Ganeku

 

Photography Director

John Hook

 

Photography Editor

Samantha Hook

 

THE DESIGN PROBLEM

FLUX Hawaii is the definitive title for the intelligent reader who has Hawai‘i at top of mind. Cherished for its honest storytelling, timeless design, and insightful photography, this triannual digital, social and print publication informs discerning readers about where to go, what to see, and how to respond to a world in flux. As its name suggests, FLUX regularly evolves to meet reading habits and styles in today’s ever-increasingly digital landscape.

THE DESIGN SOLUTION

The Sacred Spaces issue, published May 2017, was the start of a refined look for FLUX. The magazine redesign included a new ratio, barcode, and cover design. Such shifts helped steer the magazine’s redesign in subtle ways, including the addition of more pull quotes, fonts with greater readability, and a four-column grid. The design also switched from printing on matte coated to uncoated paper, which enhances the humanism of those featured in each issue.