DESIGN FIRM

Wall-to-Wall Studios

 

CLIENT

Hawaii Community Foundation

 

Creative Director

Bernard Uy

 

Art Director

Malia Wisch

 

Designers

Malia Wisch
Jessica Martinez 

 

Project Manager

Jane Nguyen

 

Photography

Elyse Butler  

 

Copywriter

Jana Wolf 

 

Production Consultants

Scott Kishimori
Dave Miklos
Matt Heim
Lori Chinen 

 

Print / Production

Jet Graphics & Electric Pencil

 

 

THE DESIGN PROBLEM

2016 marked 100 Years of Giving for the Hawaii Community Foundation, the state's central philanthropic hub. They wanted to take the opportunity to raise awareness of the power that all levels of donation have had in our community, as well as celebrate some of Hawaii's inspiring philanthropists on every island.

In addition to the printed annual report and event invitations, they wanted a display to recognize local philanthropic heroes and milestones. This presented an enormous logistical challenge, as the exhibit needed to travel to five other events on three different islands, with each exhibit highlighting different combination of milestones and donors. The exhibit also needed to accommodate art pieces for which we had no details, as they would not be finished until the night of the first event.

THE DESIGN SOLUTION

We designed a campaign theme that was visually dynamic, saturated with the organization's brand colors in bright gradients and featuring image vignettes that gave the book a transcendent feeling.

The exhibit consisted of eight 20-foot-long walls accompanied by art pieces commissioned by our client. We worked closely with our production vendor to produce a set-up that was modular. Large "cards" were made for every donor and milestone so they could be rearranged into a story customized for each island. In the end the exhibits proved to be epic in scale and inspiring in context, and the invitation and annual report made for very special keepsakes for Hawaii's philanthropic community.