CLIENT

Graves

 

Creative Director

Christopher K. Ahn

 

Designer, Art Director,
Animator

Alex Kawamoto

 

Music Producer

Christian Mochizuki (“Graves”)

 

URL

YouTube playlist

 

THE DESIGN PROBLEM

In a world of visual albums and competitive streaming services, your music needs to not only be accessible on every platform imaginable, it also has to make a visual impact on its audience.

THE DESIGN SOLUTION

With an Electronic Dance Music (EDM) audience, the more senses you can appeal to, the better. To achieve this, we accompanied each of the six songs on Graves' "Hilo" EP with a still photograph of a state landmark. Then, with those still images, we created a 15-30 second animation for each track, looping them in a way that they could continue playing endlessly for the duration of the song, paralleling the limitless quality of EDM.

Each song from "Hilo" was debuted via its accompanying animation on social media, and was met with huge fan acclaim, helping the EP to peak at #1 on the US iTunes Electronic Chart during its first week of release.