DESIGNER

Coleen Lochabay

 

SCHOOL

Kapi‘olani Community College

 

COURSE

Art 257 Motion Graphics

 

Instructor

Adam Moura

 

URL

ColeenLochabay.com

 

THE DESIGN PROBLEM

Our assignment was to create a motion graphic that also incorporated a music track of our choice.

When searching for an idea, I actually worked in reverse, finding a piece of music that inspired my final idea. When I heard the banjo track ‘This Land is Your Land’, I immediately thought of America as a whole, and across America is the National Parks Service. It was also part of the concept to promote people to get off their phone, get out of their house, and go explore what our great country has to offer us.

THE DESIGN SOLUTION

The final concept includes a map of America, and several highlighted states and the National Parks that are within them. The style was kept fun, with a bit of a retro vibe, to give the sense of the time when going on vacations across the country was the family thing to do. Each composition also shows elements you might find within each state. The popup animation is meant to keep your eye moving, and the banjo music keeps the vibe upbeat.