Kapi‘olani Community College
Art 257 Motion Graphics
THE DESIGN PROBLEM
Our assignment was to create a motion graphic that also incorporated a music track of our choice.
When searching for an idea, I actually worked in reverse, finding a piece of music that inspired my final idea. When I heard the banjo track ‘This Land is Your Land’, I immediately thought of America as a whole, and across America is the National Parks Service. It was also part of the concept to promote people to get off their phone, get out of their house, and go explore what our great country has to offer us.
THE DESIGN SOLUTION
The final concept includes a map of America, and several highlighted states and the National Parks that are within them. The style was kept fun, with a bit of a retro vibe, to give the sense of the time when going on vacations across the country was the family thing to do. Each composition also shows elements you might find within each state. The popup animation is meant to keep your eye moving, and the banjo music keeps the vibe upbeat.