Dukes Lane & Market
THE DESIGN PROBLEM
Define the energy and personality of a new food hall space in Waikiki, through all branding elements, which include logo, wall graphics, packaging and menus. Design and messaging must speak to locals and visitors alike who appreciate finer foods and fresh produce. This is not your typical tourist attraction.
THE DESIGN SOLUTION
The Dukes Lane logo is inspired by an older Waikiki, with its hand-lettered type and vintage ocean hues. The screen-printed menu pattern hearkens to the maze of vendor kiosks of the past. Overall brand expressed a friendly yet sophisticated atmosphere, featuring familiar historic styling and gourmet foods.