DESIGN FIRM

Sae Design

 

CLIENT

Dukes Lane & Market

 

Creative Direction

Saedene Ota

 

Art Directors

Steve Kiyabu
Ian Ryan

 

Design

Arlyn Ramos

 

Printers

Various

 

 

THE DESIGN PROBLEM

Define the energy and personality of a new food hall space in Waikiki, through all branding elements, which include logo, wall graphics, packaging and menus. Design and messaging must speak to locals and visitors alike who appreciate finer foods and fresh produce. This is not your typical tourist attraction.

THE DESIGN SOLUTION

The Dukes Lane logo is inspired by an older Waikiki, with its hand-lettered type and vintage ocean hues. The screen-printed menu pattern hearkens to the maze of vendor kiosks of the past. Overall brand expressed a friendly yet sophisticated atmosphere, featuring familiar historic styling and gourmet foods.