DESIGN FIRM

Hawaii Business magazine

 

CLIENT

Hawaii Business magazine

 

Creative Director 

Warren Daubert

 

photographers 

Opening spread David Croxford
Aaron K. Yoshino

 

 

THE DESIGN PROBLEM

We take you behind and inside the scenes to show step by step how a high-rise is built. Instead of waiting years for a single tower to be completed, we combine photos and information from three different towers, each at different stages of construction.

THE DESIGN SOLUTION

We hired an artist to build a 3D rendering of the words “A High End High Rise” and used that as our main focus for the opening page. With a topic that could be complicated to write about, it was easily digestible to navigate through with use of colors, typography and photography .