DESIGN CHALLENGE

Sun noodle, a local noodle maker, introduced the new healthy ramen series “1910 Shoyu” and “1955 Miso”. The series is currently available only at Whole Foods Market in northeastern New York. Delivering the features of the ramen noodle to New Yorkers experiencing a ramen fad is a big task. Target audiences are the type of health conscious customers who shop at Whole Foods Market.

DESIGN SOLUTION

The maker newly developed the healthy ramen noodle. Conveying the maker’s professionalism about producing genuine fresh noodles via the package design was the most important assignment. The simple sash-type label with limited color enhances the noodles.. The brown kraft texture on matte film gives a sense of healthy and natural product features, while remaining functional as a waterproof label to repel condensation.


Design Firm - Clarence Lee Design

Client - Sun Noodle Brand

Art Director - Laron Miyashiro

Designer - Shyrah Esteban

Consultant - Kuni Yamamoto