DESIGN FIRM

SuperFine Design

 

CLIENT

SuperFine Design

 

Designer

Emily G.A. Moody

 

Printer

Czar Press

 

 

THE DESIGN PROBLEM

As an Instructor of Graphic Design, I am always looking for ways to expand my capabilities to share with my students at Kapi‘olani Community College. I was also in need of new business cards. Because I love all things print, I was determined to produce a card that demonstrates the potential beauty of print—all while learning new techniques to share with my students.

THE DESIGN SOLUTION

These business cards were an exercise in learning pattern making and paper duplexing. I created a seamless pattern that serves as a graphic on the back of the card. The paper is a custom triplex—hand-assembled on my dining room table. A core of Cougar Double Thick #160 card stock is sandwiched by Crane's Flourescent White Lettra and Curious Skin in various colors. I wanted for the letterpress paper to boast a deep impression that would contrast with the surface kiss of the patterned side.

Not only did I learn how to duplex paper and make seamless patterns, most recipients of the card are compelled to chat with me about design—that’s what I consider a success!