DESIGN FIRM

Wall-to-Wall Studios

 

CLIENT

Surfjack Hotel & Swim Club

 

Creative Director

Bernard Uy

 

Art Director

Jesse Arneson

 

Designer

Jesse Arneson

 

Developers

Anastasia Lanz
Charles (Ka‘a) Kihe

 

Project Manager

Jane Nguyen

 

Photography

John Hook

 

Copywriter

Jeff Mull

 

URL

Surfjack.com

 

THE DESIGN PROBLEM

The Website needed to be an extension of the new Surfjack brand and be able to instantly distance itself from the hundreds of possible lodging options - not only in Waikiki, but the state of Hawaii. How can we convey the brand's quirky design-driven personality, makers-and-doers attitude, laid-back vintage vibe, and must-see atmosphere?

THE DESIGN SOLUTION

The site which introduced the world to the Surfjack brand was designed to engage the visitors and connect with the brand's quirky sense of adventure via imagery, engaging writing, art direction and encouraging a sense of community. Even the hotel's now famous pool gets it's own little sub-brand we called "the Swim Club." Artists, designers and photographers are all formally recognized as creative collaborators