DESIGN FIRM

Anthology Marketing Group

 

CLIENT

Hawaiian Airlines

 

Creative Director

April Rutherford 

 

ACD/Art Director 

Allan Payne 

 

ACD/Copywriter

Adrian Walker 

 

Photographer

Brad Watanabe 

 

Studio

Tom Shiu 

 

Project Manager

Susan Trigger 

 

Printer

Jet Graphics

 

 

THE DESIGN PROBLEM

“Fun” is not a word that readily springs to mind when asked to describe waiting in line at the airport for TSA screening. But Hawaiian Airlines wanted to add an element of fun to a process that most people stoically endure, while reminding guests and potential guests that Hawaiian Airlines is the airline that knows Hawai‘i best.

THE DESIGN SOLUTION

We added Hawai‘i-themed figures to the TSA barricade in such a way that people standing behind the barricade would appear to “become” those figures.