THE DESIGN PROBLEM
How does a vegan date a carnivore? And not just any carnivore, a hunter. This was a story of two star-crossed lovers, the rise and fall of a complicated relationship and how food preference played the most important role in the demise of their love. The challenge was to tell this story without gory images or requiring an “ex” to relive a long-past relationship by being photographed.
THE DESIGN SOLUTION
We depicted this tragic love story through paper cut illustration and contrasting typography. The illustrations bring an organic feel to reflect the earthiness of the story, something that brought the main characters together, while the choice of display font conveyed the conflict in their relationship.